Quick. Easy. Delicious.

We make delicious convenient food for busy Kiwi Families and home entertainers. Our aim is to empower the host to effortlessly impress at any occasion, with flavourful recipes to excite vegetarians, meat-lovers & kids.

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Founded in 1998 by Tony Peterson, Leader Product’s range consists of Burgers, Toppas, Finger Foods, Meal Solutions and Schnitzels. We are a market leader for quality frozen convenience food in both retail and food service sectors.

Find us in the freezer at your local supermarket!

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Our Products

Our products have celebrated the best of local Ingredients and have been made here in NZ for over 20 years. See the range HERE!

A moment for the burger 🤩🍔 Get your hands on our patties at your local supermarket!⁠ ⁠ ⁠ #burgertime #kiwiburger #smashburger
Who else just L O V E S Toppas?⁠ ⁠ ⁠ #snacking #quickandeasy #onetruelove
Which Toppa are you getting this week? 😍⁠ ⁠ ⁠ #weeklyshop #treatyourself #snacktime
Mac and cheese bites with pastrami and pickles 🧀🥒 How do you have yours? ⁠ ⁠ #snacktime #bites #entreetime
The great thing about our Bites range is that they can be enjoyed by themselves, or added to a meal! Whether it be a salad, risotto, tacos, pasta, pizza, burger - you can really add them to anything!⁠ ⁠ ⁠ #dinnertime #mealcomponents #chickenbites
A crumbing sensation - Sliders with crumbed camembert and crumbed chicken schnitzel, cranberry sauce and salad. Is your mouth watering yet!? 🤤😍
Our Easy Eats range is quickly becoming a household favourite! Skip the delivery costs and long wait times of takeout, and enjoy some Fakeaways with Easy Eats!😜⁠ ⁠ #fakeaways
Add a spicy yet cheesy twist to your nacho bowl with our Jalapeno Cheese Bites. The crunch of the crumb is no competition to the crunch of a nacho and the cheesy pull goes perfectly with your usual nacho toppings. How do you eat your Jalapeno Cheese
What are you starting your day with? Nothing like our BBQ beef burger pattie in a breakfast muffin for the ultimate protein hit in the morning! Fuel up for your day the Leader way 💪🏼⁠ ⁠ #proteinhit #breakfastofchampions #breakfastburger
The kind of joy Toppas bring - enough to dance around your kitchen in the refrigerator light 😏💕⁠ ⁠ ⁠ ⁠ #alltoowell #erastour #punny #foodpun
When you have the genius to put Leader Bites on a Pizza and need to spread the word - 'I could show you incredible things / Magic, madness, heaven, sin' 🥵😍🤤⁠ ⁠ ⁠ #erastour #fearlessera #foodporn #pizzaparty
Me after confessing how much I love a toppa: 'Is it cool that I said all that? Is it too soon to do this yet?' 👀💟⁠ ⁠ ⁠ ⁠ ⁠ #taylorswift #erastourau #snacktime #mealcomponent #nzfood
My favourite dinner, forever and always 😍⁠ ⁠ ⁠ ⁠ #erastour #taylorswift #foodporn #snacking #dinnerinspiration
Toppa's will always be there for you ❤️⁠ ⁠ ⁠ ⁠ #myvalentine #valentinesday #galentines
Have you tried our broccoli and cheese bites? Perfect for your afternoon snacking or the kids lunch box!! Available in the freezer section at your local supermarket 🥦🧀⁠ ⁠ ⁠ ⁠ #vegetariansnacks #vegetariannz
Is there anything worse? 😩⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #superbowl #traviskelce #chiefs #foodporn
How's a Fish Burger for a Monday night! Chuck our fish cakes or our Fish and Chippy Toppa between some buns and you'll be forgetting about your Monday Madness in no time 🐟️🍔⁠ ⁠ ⁠ #catchoftheday #fishburger #burgernight
Try our Broccoli and Cheese bites as a side or a quick and easy snack! Available in the freezer section of your supermarket 🤗⁠ ⁠ ⁠ #vegetariansnacks #vege #snacking #snacktime
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