Leader is a New Zealand based manufacturer of quick, easy, delicious frozen convenience foods. The vast range of products include: Meatballs, Burger Patties, Toppas, Finger Foods, Meal Solutions and Schnitzels.
These products are sold through three key sales channels domestically as follows:
Retail Grocery (e.g. supermarkets)
Food Service/Industrial (e.g. independent food distributors, which distribute to hotels, restaurants,
caterers, oil channels, sporting stadiums, etc.)
Quick service restaurants (‘QSR’) (e.g. fast food restaurants).
Leader products reach International markets through Food Service/Industrial and QSR channels.
Leader was incorporated in 1998 by Tony Peterson and over the last 18 years has established itself as the largest business of its kind in New Zealand, specializing solely on frozen convenience foods. Leader now employees over 150 staff members operating over 77 hours per week.
Our key focus on quality is achieved through our pro-active approach to the market. To ensure we stay ahead of the market, we lead the way with Innovative solutions with our Product Development program. It is important to us that our products taste fantastic, but remain cost effective to the consumer.